September 21, 2007 by Dmitry
Today we switched to euro pricing instead of pricing in dollars. Of course, this is influenced by recent drops of $ exchange rates… Since we (unfortunately) don’t live in the United States, and are not sponsored by Gazprom, since we have to grow our tiny company and feed our pets (especially, the toilet paper dispensing mascot), we had to switch to euro. I hope you understand this.
BlogJet is now 29.95 euros.
As a bonus for EU customers, they’ll pay less. Let me explain. European Union has a strange tax for downloadable things – software vendors have to pay VAT if they are not located in the EU. When dollar/euro exchange rate was almost 1/1, we decided to sell BlogJet for 39.95 euros, so that our advertised price was the same for US and for EU, but that price already included VAT. We made less money from EU customers, but we were happy that they saw the actual price and didn’t have to worry about VAT. But today 39.95 euros is about $56.24! Of course, it includes VAT, but the difference is huge, and we had a few customers who complained about that (and for a reason!). So, since today we switched to euro pricing, EU customers have to pay 29.95 for a copy of BlogJet plus VAT. That’s cheaper than $56, trust me.
We always want our customers to be happy and satisfied with our software, and we hope you’ll understand this move.
(Oh, and you don’t have to pay in euro – actually, we accept payments in 8 currencies, and you can see prices automatically converted to any of 20+ currencies).
P.S. We’ll let the experiment run for a few weeks, and then decide with what currency we want to stay.